Objectives & Key Results
Set measurable goals for your website using the OKR framework, grounded in real site data.
Objectives & Key Results (OKRs) in Evergreen let you define measurable goals for your website and track progress using real data from crawls, audits, and analytics.
Scope Levels
Objectives can be created and managed at three levels:
- Project — goals specific to a single website or property
- Team — shared outcomes across all projects a team owns
- Organization — company-wide strategic priorities visible to all org members
Navigate to Objectives from whichever context you're working in — the sidebar adapts to show the appropriate scope.
How It Works
Objectives represent what you want to achieve. Key results define how you will measure success. Together, they create a clear framework for planning and tracking website improvements.
Each objective must belong to exactly one scope. Key results can be linked to roadmap initiatives, giving you a direct line from "why" to "what" to "how."
Key Features
- Multi-level scoping — Create objectives at the project, organization, or team level
- Key results tracking — Break objectives into specific, measurable key results
- AI-powered suggestions — Let Evergreen suggest key results based on your site data
- Roadmap integration — Link key results directly to roadmap initiatives
- Status tracking — Monitor objective progress with clear status indicators
- Time-bound goals — Set start dates and target dates for every objective
Getting Started
- Navigate to the Objectives section in your project, organization, or team
- Click Add Objective to create your first objective
- Give it a clear title and description
- Set a time frame with start and target dates
- Add key results to define how you will measure success
Objective Scoping
| Scope | Best for | Example |
|---|---|---|
| Project | Single-site goals | "Improve blog content health score to 85" |
| Organization | Cross-site goals | "Eliminate all broken links across properties" |
| Team | Group-aligned goals | "Complete Q3 documentation overhaul" |
Aggregated Views
Team and organization objective views aggregate objectives from all projects within that scope, giving you a portfolio-level picture of your goals. Use the project filter to narrow results to specific projects.
Best Practices
- Keep objectives aspirational but achievable within the time frame
- Limit each objective to 3-5 key results for focus
- Use AI suggestions as a starting point, then customize for your context
- Link key results to roadmap initiatives to connect goals to action
- Review objectives regularly — Evergreen's data helps you see real progress
Related Features
- Roadmap — plan the initiatives that drive objective progress
- Scopes and Hierarchy — understand project, team, and org relationships
